With any television product, the key to its ongoing success is what happens after the debut episode. This has always been the same for any of the spring leagues that usually kick off to great television numbers, and then things drop going forward.
With the United Football League week two games, there was a drop in viewership, but the numbers remained respectable.
UFL 2024 Week 2
Sat Apr 6, 12PM, San Antonio at Memphis, ESPN, 718k viewers
Sat Apr 6, 8PM, Arlington at St. Louis, ABC, 908k viewers
Sun Apr 7, 12PM, Birmingham at Michigan, ESPN, 903k viewers
Sun Apr 7, 4PM, Houston at D.C., FOX, million 849k viewers
— All times ET. Streaming numbers are not included.
Considering how UFL games were up against NCAA Final Four games on Saturday, they did relatively well.
Looking back at week one, the UFL put up these numbers:
Sat Mar 30, 2024, 1 p.m. ET, Birmingham at Arlington, FOX, 1.181 million viewers
Sat Mar 30, 2024, 4 p.m. ET, St. Louis at Michigan, FOX, 1.349 million viewers
Sun Mar 31, 2024, noon ET, D.C. at San Antonio, ESPN: 960k viewers
Sun Mar 31, 2024, 3 p.m. ET, ESPN, Memphis at Houston, 703k viewers
Considering how much of a drop we have seen in other seasons, the week two numbers are entirely respectable in comparison.
With any television product, the key to its ongoing success is what happens after the debut episode. This has always been the same for any of the spring leagues that usually kick off to great television numbers, and then things drop going forward.
