ARLINGTON, TX– February 16, 2023 – The XFL today announced today that Progressive Insurance® (“Progressive”) (NYSE: PGR) has been selected as The Official Auto Insurance Sponsor of the XFL.
“We’re proud to have Progressive joining our impressive and growing network of partners,” said Russ Brandon, XFL President. “Progressive was an early and important sponsor of the XFL in 2020, and we are glad to have their strong support for our 2023 season and beyond.”
Progressive will have premium, on-field brand positioning located on each side of the 50-yard line at each of the 43 XFL games, gaining national marketing exposure through the XFL’s exclusive broadcast partner, The Walt Disney Company and ESPN. They will also benefit from digital signage displayed across each of the XFL’s eight stadiums. In addition, Progressive has secured brand placement on the ear cup and top head band of all XFL coaches’ headsets, which will result in additional TV exposure for the brand. Progressive has also been granted access to League imagery and video content for promotional use.
“The XFL’s commitment to on-field innovation and fan engagement aligns with Progressive’s forward-thinking approach and dedication to delivering value to our customers,” said Jay VanAntwerp, Media Business Leader at Progressive. “We’re excited to continue our support of the XFL and look forward to seeing the league return to action in 2023.”
