FOX: Rock at Nascar promoting UFL

[4th&long]

During rain delay - Rock promo on UFL

Plus like the UFL helmts front and center.  About the 1:20 mark...



https://www.foxsports.com/watch/fmc-e9fxbggxxlocjsfy

[MarkNelson]

The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.

[johnnyangryfuzzball]

The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.

I remember in 2020 the XFL's big sponsorship deals (PepsiCo and Anheuser Busch, and I think Progressive? Or was that 2023?) just days before the start of the season.

Obviously if A-B tries to buy into the UFL to hawk Bud Light like in '20, that could be a serious backfire for the league, given how toxic that brand is now. But A-B has the money that the UFL needs... and they're desperate to save the brand. I wouldn't be surprised.

[mnrlgrey]

The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.

I remember in 2020 the XFL's big sponsorship deals (PepsiCo and Anheuser Busch, and I think Progressive? Or was that 2023?) just days before the start of the season.

Obviously if A-B tries to buy into the UFL to hawk Bud Light like in '20, that could be a serious backfire for the league, given how toxic that brand is now. But A-B has the money that the UFL needs... and they're desperate to save the brand. I wouldn't be surprised.

AB sponsors the Battlehawks locally, being a local company. I thought they did great with the Bud Seltzer stuff in 2020... it became a bit of a meme with post game celebrations which is the type of thing you want these days. Honestly I never understood why people got so up in arms about a trans person on a beer can for a few weeks but to each their own. I don't think the brand suffers any long term damage from it really, pro-LGBT views aren't going anywhere and the anger over it will look like all the other anti-civil rights movements in time. 

[4th&long]

The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.

I remember in 2020 the XFL's big sponsorship deals (PepsiCo and Anheuser Busch, and I think Progressive? Or was that 2023?) just days before the start of the season.

Obviously if A-B tries to buy into the UFL to hawk Bud Light like in '20, that could be a serious backfire for the league, given how toxic that brand is now. But A-B has the money that the UFL needs... and they're desperate to save the brand. I wouldn't be surprised.

Budlight has been spending hundreds of millions to rehab its brand including UFC deal, firing the decision makers, and now Manning commericals etc...  It may take time for the brand sales to fully rebound but time heals and money heals even more.

On the ARMY association - that's great news.  Military and UFL have common traits ie tough guys, strength, perseverance etc... makes sense for Army and many CENTS for UFL :mrgreen: