TSL daytime matches MLS primetime in unpromoted Debut

[4th&long]

A bit of a twist BUT...TSL got 380k viewers on FOX 3pm Saturday and given we knew it was less than MLS 389k at night from the Saturday Network #s from Showbuzz the day before - not bad. SO they basically got the max they could since it didn't crack the net total.

http://www.showbuzzdaily.com/articles/s ... -2021.html

http://www.showbuzzdaily.com/articles/t ... -2021.html

ABC with a matching FCS semifinal got 706k viewers. Being that was promoted more and is an ongoing sport - Not bad for TSL.

Once FCS spring FB final is over (think that's next week) than TSL has the full FB fan market to themselves. I hope the FCS final is not head-to-head with TSL next week.

MLS at night got: 389k 8-9pm and 441k 9-10pm on Saturday as well.

Conclusion: Not great but solid news for TSL on first FOX broadcast. They may beat MLS on Fox at far lower cost... time will tell. I expect TSL to INCREASE viewers over time as the broadcast and cable games raise awareness and FCS closes out season.

[MGB01]

The FCS championship game is on Sunday, no worry there.

And it took the Arena League nearly four years into its reboot to get these kind of numbers--that was ArenaBowl XXVI, a.k.a OMG KISS IS GETTING A TEAM!!!!!! game, pretty sure FOX had that in mind when they did that 'No Gimmicks' ad.

[4th&long]

The FCS championship game is on Sunday, no worry there.

And it took the Arena League nearly four years into its reboot to get these kind of numbers--that was ArenaBowl XXVI, a.k.a OMG KISS IS GETTING A TEAM!!!!!! game, pretty sure FOX had that in mind when they did that 'No Gimmicks' ad.

MGB with the info! Cool. I hope they break 500k - 450k at least.

MLS Sat night Fox game actually was 489k The original numbers were fast nationals.

[HVGuardian]

I think the AAF was getting similar ratings when they had games on TNT. Wonder how many viewers the games on cable had....

[4th&long]

I think the AAF was getting similar ratings when they had games on TNT. Wonder how many viewers the games on cable had....

TNT averaged 571k including week 1 which had 1,018k. Sans wk1 they averaged 422k. Similar to TSL's viewership

TSL on FS1 did not crack the top 150 for the 18-49yo demo, therefore Showbuzz daily did not like total viewers.

Also note AAF on NFLN avg'd about 350-380k (one rating was unavailable so exact figures not avail)

[4th&long]

https://www.sportsmediawatch.com/2021/0 ... k-metcalf/

>> Metcalf 100m, Spring League, FCS, UFC

Saturday’s USATF Golden Games track and field event, which saw Seahawks WR DK Metcalf participate in the 100 meters, averaged a 0.49 rating and 861,000 viewers on NBC — down from the network’s previous track and field event in February (U.S. Indoor Championships: 0.64, 990K). … The Spring League (football) made its FOX debut Saturday with a 0.24 and 380,000 viewers, little more than half the audience of a competing FCS college football semifinal on ABC (James Madison-Sam Houston State: 0.45, 706K). … Speaking of the FCS, the semifinals averaged 620,000 viewers across ESPN and ABC — up 87% from 2019, when the games aired in December on ESPN2 <<