Russ Brandon wishes every market had St. Louis level fandom

[FootballYoda]

[MarkNelson]

How does Brandon make this happen? I mean, it seems the XFL is trying to make a real effort this season by focusing on ticket sales. Would increased fan engagement and advertising campaigns within each market help them improve the markets that are lacking?

[Lone Star]

I think simply playing a second year is huge. Both AAF and XFL 2.0 saw great crowds across St. Louis, San Antonio, Orlando, and Seattle. But of course with each new league that interest will wane as the repeat markets will start to get burned out with each failed team.

Ticket and marketing staff need to be out in the community everyday. Utilize the heck out of mascots/cheerleaders. If you can't find an event to pop up at, shoot, just set up a booth with the mascot in the mall or something.

If the league survives, there probably won't be any expansion until you've got eight solid markets. Vegas/Orlando won't improve overnight so maybe in 2024, the focus should be on strengthening markets like San Antonio and Seattle, who were strong in 2019/20. St. Louis will remain strong, but don't let off the gas in DC since that's the easiest stadium to sell out.

[Firecop]

No one to blame but themselves for lousy marketing last season!

[johnnyangryfuzzball]

Well, thanks, Captain Obvious!

[Firecop]

My pleasure!

[johnnyangryfuzzball]

My pleasure!

Not you, Russ.

[Firecop]

Oh well never mind then!

[MarkNelson]

Yes, it's not much of a headline. Brandon should already know this is the goal. I wonder if he will tell us how he plans to get it done?

[sdem]

breaking: league head wishes every team had the most viewership/attendance possible.