Can we get some clarify here?
https://ir.nielsen.com/news-events/pres ... fault.aspx
>> Nielsen's monthly total TV and streaming snapshot. Streaming represented a record 34.8% share of total television consumption, while cable and broadcast came in at 34.4% and 21.6%, respectively <<
Question? - So when they say broadcast - do they mean Over-The-Air or broadcast channels - ie ABC, CBS, FOX, NBC and other old school UHF like local channels? OR do they mean Broadcast channels viewed on any medium?
And same for cable.
Because if its the former all they are saying is people are choosing to view mostly Cable-Internet-OTT services that are of 2 types. Both are still using cable lines for the most part but not cable's proprietary service. The two types of OTT services are cable substitutes and (cable) premium like channels.
Hulu/Yahoo fall in the first type while NF, Amazon, Disney+ fall into the second.
So as a consumer, you still need Internet service, an OTT cable like service and then you choose your premium services.
How is any of this saving consumers money sans all the government taxes and fees on cable, which will soon be imposed on OTT?
It is not "ala cart viewing" - for example if I want TNF I still need ALL of Amazon Prime, not just the 3-4 hours shown 17 weeks. It's just meet the New King same as the Old King.
Cable is also way easier to navigate from one channel to the other. And with Streaming becoming more weekly showings vs dump all episodes at once and adding commericials - and cable allowing on demand and streaming especially with premium subscriptions they are becoming more alike. In fact i'm surprised NF/Amazon haven't offered their "channels" on cable yet.
And another thing is - there isn't enough talent to make broadcast and cable good viewing - all this streaming is just adding more channels that lack good talent.
