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Wk 7 viewership
Posted: Tue May 14, 2024 10:10 am
by 4th&long
>>
Mike Mitchell @ByMikeMitchell #UFL Week 7 TV Ratings News Per sources: This past Saturday afternoon’s marquee
@TheUFL matchup between the St. Louis Battlehawks and Birmingham Stallions on FOX averaged 758,000 viewers.
The telecast peaked with 1.452 million viewers from 7-7:15pm.<<
Two smaller markets going up against the NBA Playoffs - not great . I had this sub 1mm but not quite this low.
Re: Week 7 viewership
Posted: Tue May 14, 2024 10:12 am
by laxtreme56
Well that's disappointing.
Re: Week 7 viewership
Posted: Tue May 14, 2024 10:19 am
by 4th&long
laxtreme56 wrote: ↑Tue May 14, 2024 10:12 am
Well that's disappointing.
But not surprising based on prior data... My full year forecast I have this at 725k but got a little giddy with the hype... upped it to 950k in the weekly predictions thread. I should have left it. And the NBA game started before the UFL BH-Stallions game too:
NBA Saturday Ok at Dallas 3:30pm game 3
ABC also drew a 2.0 (-4%) and 3.87 million (-1%) for Thunder-Mavericks Game 3
https://www.sportsmediawatch.com/2024/0 ... -declines/
It wasn't a super huge number, just large, andt it took some viewers away for sure.,
Re: Wk 7 viewership
Posted: Tue May 14, 2024 10:23 am
by XFL4ever
I never saw any ads hyping up this big matchup on Fox.
Re: Wk 7 viewership
Posted: Tue May 14, 2024 10:30 am
by laxtreme56
XFL4ever wrote: ↑Tue May 14, 2024 10:23 am
I never saw any ads hyping up this big matchup on Fox.
I actually saw a few throughout the week and on FS1
Re: Wk 7 viewership
Posted: Tue May 14, 2024 11:39 am
by MGB01
As low as it is, it took away from them too, 3-4 mil for a playoff game OTA? Hell ESPN did that (and more) last week and they were down
Re: Wk 7 viewership
Posted: Tue May 14, 2024 11:49 am
by 4th&long
>>
Mike Mitchell @ByMikeMitchell #UFL Week 7 TV Ratings (Average Viewership, *Per Nielsen)
Saturday 5/11
Memphis-Arlington (ESPN): 586,436
St.Louis-Birmingham (FOX): 758,284
Sunday 5/12
Michigan-D.C. (ESPN): 665,001
San Antonio-Houston (ESPN): 572,585
#UFL2024 #UFLTVRatings 11:45 AM · May 14, 2024 <<
Mother's Day (and w/e) not kind to UFL, worse week with 3 cable games, not unexpected, but not fun
Avg for week 646k. My preseason estimate for this week was 656k, so no surprise
Having said that WAY up on Wk 7 2023
XFL Avg: 350k
USFL Avg: 347k
Re: Wk 7 viewership
Posted: Tue May 14, 2024 12:27 pm
by MGB01
Good news is mostly team-related. Let's face it, not the best week (outside of STL/BIR) for matchups:
0-6 vs 1-5 (lost five straight)
Playoff teams that are reduced by injuries
The mysterious regression of Reggie Barlow
Curbuck
Also seeing that it was the last cable-centric weekend and it's mostly ABC and FOX from here out puts the OTA theory back into play.
Take the "L" (though not really that much of one) and move on
Re: Wk 7 viewership
Posted: Tue May 14, 2024 12:56 pm
by GregParks
MGB01 wrote: ↑Tue May 14, 2024 12:27 pm
Also seeing that it was the last cable-centric weekend and it's mostly ABC and FOX from here out puts the OTA theory back into play.
Take the "L" (though not really that much of one) and move on
This is fine for now, but I do wonder how long ABC and FOX are willing to give the UFL such prime real estate. I get that it's in their best interests since they both (apparently) own part of the league; I just have a hard time envisioning more and more games NOT being kicked down to ESPN and FS1 for various reasons. And if that's the case, they do need to show decent ratings even for cable.
Re: Wk 7 viewership
Posted: Tue May 14, 2024 1:19 pm
by MGB01
GregParks wrote: ↑Tue May 14, 2024 12:56 pm
MGB01 wrote: ↑Tue May 14, 2024 12:27 pm
Also seeing that it was the last cable-centric weekend and it's mostly ABC and FOX from here out puts the OTA theory back into play.
Take the "L" (though not really that much of one) and move on
This is fine for now, but I do wonder how long ABC and FOX are willing to give the UFL such prime real estate. I get that it's in their best interests since they both (apparently) own part of the league; I just have a hard time envisioning more and more games NOT being kicked down to ESPN and FS1 for various reasons. And if that's the case, they do need to show decent ratings even for cable.
Oh of course, this is what regionalization was made for. A few days ago I said there's no real reason to have all 40 games in their own windows. Regionalization took it down to 37, and we'll undoubtedly see more going forward.
SA/Hou, not only was the worst of football 2017 (the Tennessee Vols QB room that went 0-for-the-SEC, a QB from the Browns) but also had the misfortune of AJ Smith's (NFL GM) death being announced during the game AJ Smith (SA OC) was coaching in. Right now that's a slightly humorous but eerie aside, a year or so from now this is a problem. Which is why I said never speak of this game again (but the fact this somehow still got relatively healthy numbers is somewhat of a W).