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FOX: Rock at Nascar promoting UFL
Posted: Mon Feb 19, 2024 10:22 am
by 4th&long
During rain delay - Rock promo on UFL
Plus like the UFL helmts front and center. About the 1:20 mark...
https://www.foxsports.com/watch/fmc-e9fxbggxxlocjsfy
Re: FOX: Rock at Nascar promoting UFL
Posted: Fri Feb 23, 2024 6:18 am
by MarkNelson
The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.
Re: FOX: Rock at Nascar promoting UFL
Posted: Sat Feb 24, 2024 8:43 pm
by johnnyangryfuzzball
MarkNelson wrote: ↑Fri Feb 23, 2024 6:18 am
The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.
I remember in 2020 the XFL's big sponsorship deals (PepsiCo and Anheuser Busch, and I think Progressive? Or was that 2023?) just days before the start of the season.
Obviously if A-B tries to buy into the UFL to hawk Bud Light like in '20, that could be a serious backfire for the league, given how toxic that brand is now. But A-B has the money that the UFL needs... and they're desperate to save the brand. I wouldn't be surprised.
Re: FOX: Rock at Nascar promoting UFL
Posted: Sat Feb 24, 2024 10:20 pm
by mnrlgrey
johnnyangryfuzzball wrote: ↑Sat Feb 24, 2024 8:43 pm
MarkNelson wrote: ↑Fri Feb 23, 2024 6:18 am
The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.
I remember in 2020 the XFL's big sponsorship deals (PepsiCo and Anheuser Busch, and I think Progressive? Or was that 2023?) just days before the start of the season.
Obviously if A-B tries to buy into the UFL to hawk Bud Light like in '20, that could be a serious backfire for the league, given how toxic that brand is now. But A-B has the money that the UFL needs... and they're desperate to save the brand. I wouldn't be surprised.
AB sponsors the Battlehawks locally, being a local company. I thought they did great with the Bud Seltzer stuff in 2020... it became a bit of a meme with post game celebrations which is the type of thing you want these days. Honestly I never understood why people got so up in arms about a trans person on a beer can for a few weeks but to each their own. I don't think the brand suffers any long term damage from it really, pro-LGBT views aren't going anywhere and the anger over it will look like all the other anti-civil rights movements in time.
Re: FOX: Rock at Nascar promoting UFL
Posted: Sun Feb 25, 2024 12:50 am
by 4th&long
johnnyangryfuzzball wrote: ↑Sat Feb 24, 2024 8:43 pm
MarkNelson wrote: ↑Fri Feb 23, 2024 6:18 am
The Rock was wearing a leather jacket branded with UFL and Army badges. The army recruiting sponsorship is something that’s been rumored, can’t wait to hear more about that.
I remember in 2020 the XFL's big sponsorship deals (PepsiCo and Anheuser Busch, and I think Progressive? Or was that 2023?) just days before the start of the season.
Obviously if A-B tries to buy into the UFL to hawk Bud Light like in '20, that could be a serious backfire for the league, given how toxic that brand is now. But A-B has the money that the UFL needs... and they're desperate to save the brand. I wouldn't be surprised.
Budlight has been spending hundreds of millions to rehab its brand including UFC deal, firing the decision makers, and now Manning commericals etc... It may take time for the brand sales to fully rebound but time heals and money heals even more.
On the ARMY association - that's great news. Military and UFL have common traits ie tough guys, strength, perseverance etc... makes sense for Army and many CENTS for UFL :mrgreen: