OT-SMW: Peacock NFL playoff averages 23mm viewers

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https://www.sportsmediawatch.com/2024/0 ... ment-48677

>> Saturday’s Dolphins-Chiefs AFC Wild Card Game averaged 23.0 million viewers across Peacock and the NBC affiliates in Miami and Kansas City, per Nielsen fast-nationals — up 6% from Chargers-Jaguars on NBC last year (21.8 million across Nielsen and Adobe Analytics) and the most-streamed live event ever in the United States. In an unusual, perhaps even unprecedented move, NBC announced the numbers on-air during the Rams-Lions playoff game Sunday night.
To put the number in perspective, the most-watched Thursday Night Football game on Amazon Prime — Seahawks-Cowboys in November — averaged 15.26 million. Peacock’s first NFL exclusive, Bills-Chargers in December, averaged 7.33 million. (As goes without saying, playoff games tend to average larger audiences than those in the regular season.
It was not immediately clear how many viewers the local over-the-air simulcasts contributed to the overall audience. Per NBC, the game averaged a 45.1 rating and whopping 74 share on KSHB in Kansas City and a 14.5/41 on WTVJ in Miami.<<

Miami and KC are not huge markets.

IMO - Number 1 reason is … WEATHER (beyond the obvious NFL draw). It was super cold in large section of country, snow in areas like Upstate NY/area etc… People hunker inside in winter. They already had 28mm subscribers out of 124mm Neisen Households – thats over 20%, add in large audiences in KC and Miami on cable/broadcast and they got 23mm.

Good strong showing for Peacock, but will it translate into long term viewers? Unlikely

[4th&long]

In a related note Dallas-GB had 40mm viewers. NFL not happy Dallas out already I'm sure.

https://www.sportsmediawatch.com/2024/0 ... iewership/

>> The Cowboys suffered one of the most public yet of their many humiliations as 40 million viewers watched their blowout loss to underdog Green Bay.

Sunday’s Packers-Cowboys NFC Wild Card Game averaged 40 million viewers on FOX, per Nielsen fast-nationals — up 20% from Giants-Vikings last year (33.2M) and the fifth-largest audience on record for a Wild Card game. (Keep in mind out-of-home viewing was not included in Nielsen final nationals prior to 2020.) Dallas has played in three of the top five. <<