SBJ: USFL numbers show the league has a place in spring TV landscape

[4th&long]

While not explosive... some positive news for the USFL...

>> My magazine column this week focused on how pleased Fox Sports execs have been with the first two weeks of USFL ratings. That’s because the new league’s TV numbers are similar to ones being posted by traditional spring leagues, like F1, MLB's “Sunday Night Baseball” and the NHL.

Week 3 numbers are coming tomorrow. But based on projections, the USFL’s TV figures will remain healthy. Fox’s Saturday afternoon game will average over 800,000 viewers and its Saturday primetime game will average around 1.1 million viewers. Those numbers are 6% better than the previous week and are on par with “Sunday Night Baseball,” the Premier League and UFC.

“The USFL has to establish that it belongs in the same category as sports that have been part of the spring calendar for many years,” Fox Sports’ Mike Mulvihill told me for the column. Through the first three weeks, the new league has hit that benchmark. <<

https://www.sportsbusinessjournal.com/S ... 05/02/USFL

The other article is also on the board in separate thread(s) and linked here:
https://www.sportsbusinessjournal.com/J ... /USFL.aspx