USFL ad rates

[laxtreme56]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

[herns]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

The interesting thing is that if that promise was for the season and not just opening night that’s over a million more than they told Birmingham they were expecting to watch on average. I wonder if they think the playoffs and championship will spike the average to around that number

[MGB01]

Yeah that's kind of a little high, which is why yesterday was sort of an own goal

I like the quote towards the end of the piece though

“College and pro football telecasts are the bane of our existence,” she says. “Having our shows moved to less preferable time periods, especially overnight, negatively impacts ad revenue. And under our agreements with the stations, they have the right to move syndicated shows whenever and wherever they want, and we have no recourse.”

College and pro telecasts are usually the reason for your existence, FIFY

And if it's anything like the E/I programming on my ABC affiliate that usually gets bumped around for college football in the fall good luck getting anything better on a station/network that nobody watches. It'd be like moving a marginal show on CBS to CW or something like that.

[laxtreme56]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

The interesting thing is that if that promise was for the season and not just opening night that’s over a million more than they told Birmingham they were expecting to watch on average. I wonder if they think the playoffs and championship will spike the average to around that number

It's possible, but in the history of alt. sports football only the original USFL made up ground in the playoffs and only in seasons 1 and 2. The closes might be the AFL in 03. Premiered to a 1.6 rating, actually managed a 1.7 the ensuing 2 weeks then dropped. However, the ArenaBowl notched a 1.3 so it maintained 80% of its week 1 audience. XFL 1.0 debuted to 10 million viewers and dropped to 2.5 million for its championship game.

[herns]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

The interesting thing is that if that promise was for the season and not just opening night that’s over a million more than they told Birmingham they were expecting to watch on average. I wonder if they think the playoffs and championship will spike the average to around that number

It's possible, but in the history of alt. sports football only the original USFL made up ground in the playoffs and only in seasons 1 and 2. The closes might be the AFL in 03. Premiered to a 1.6 rating, actually managed a 1.7 the ensuing 2 weeks then dropped. However, the ArenaBowl notched a 1.3 so it maintained 80% of its week 1 audience. XFL 1.0 debuted to 10 million viewers and dropped to 2.5 million for its championship game.

That’s fair but also idk if you can go by those numbers, we haven’t seen a spring football championship on an easily accessible network since the original XFL. So it’s kinda a wild card of will viewership have an uptick like nba and baseball get come playoff time and the championship

[Tank55]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

The author (or the author's source) must be confused -- no way they're really guaranteeing people 2.6M average for the season. Makes sense for a Week 1 guarantee.

[laxtreme56]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

The author (or the author's source) must be confused -- no way they're really guaranteeing people 2.6M average for the season. Makes sense for a Week 1 guarantee.

Perhaps, perhaps not. They are quoting buyers from ad agencies, so this isn't a rumor mill story coming from TMZ. One must remember the limited inventory as there are only 43 total games, playoffs included. For as much as we rag on NHL, MLS, NBA ratings, those leagues have hundreds if not thousands of cumulative games played. The NHL for instance play 1,312 regular season games. So even if the NHL draws 1/5th of the USFL they are playing 30x as many games as them.

[4th&long]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

Yeah either that author got his fax mixed up or Fox / NBC are grabbing money upfront and giving time away later.

The XFL averaged 2.1 mm viewers on ABC and 2.4mm on FOX ... BUT by week 5 the ABC both networks were getting 1.5mm. And with ESPN and FS1 averaging 1.6mm and 1.1mm both got 800k in week 5.

So either they purposely oversold OR something is amiss with the article.

AND had teams in cities covering 22% of household vs 16.1% for USFL.

[4th&long]

Looks like Fox is promising advertisers an average audience of 2.6 million based on this article. That's a bit...high. Looks like they'll be giving away lots of freebies as the season goes on.

https://tvnewscheck.com/business/articl ... raws-near/

The author (or the author's source) must be confused -- no way they're really guaranteeing people 2.6M average for the season. Makes sense for a Week 1 guarantee.

Perhaps, perhaps not. They are quoting buyers from ad agencies, so this isn't a rumor mill story coming from TMZ. One must remember the limited inventory as there are only 43 total games, playoffs included. For as much as we rag on NHL, MLS, NBA ratings, those leagues have hundreds if not thousands of cumulative games played. The NHL for instance play 1,312 regular season games. So even if the NHL draws 1/5th of the USFL they are playing 30x as many games as them.

Perhaps but we are comparing to their ABC/ESPN broadcast and the Rights deal associated with that. NHL is not spanking it on ABC or ESPN, but are getting $400mm.
You can't include the local TV rights. And those aren't national TV games anyway.