United Football League Launches Expansion Process for New Team Markets

United Football League (UFL)
United Football League (UFL)

Expansion Plan Underscores Early And Continued Success Of Spring Football

ARLINGTON, TX (November 25, 2024) – The United Football League today announced it has officially launched its first expansion process. The UFL is accepting proposals from prospective markets looking to bring spring football to their communities and be a part of the growth of the sport.

“As the UFL lays the groundwork for future growth, we’re excited to begin exploring new markets for expansion, where spring football can not only live, but thrive,” said UFL President and CEO Russ Brandon. “These expansion efforts validate our vision and early success, demonstrating how spring football resonates with fans and reinforcing our commitment to broadening its reach. With the strength and structure of our ownership group, along with our media partners, we are well-positioned for the long haul and look forward to identifying communities that have the potential, and desire, to host a UFL team.”

In its search to identify the strongest markets to support its ambitious growth goals, the UFL is looking at several core attributes when selecting its new cities, including fan interest and existing sports culture, geography and population and venue and infrastructure availability.

The UFL currently consists of eight teams – the Arlington Renegades, Birmingham Stallions, Michigan Panthers, Houston Roughnecks, Memphis Showboats, San Antonio Brahmas, St. Louis Battlehawks and D.C. Defenders.

The 2025 UFL season will kick off on March 28, 2025, with a 10-week regular season schedule, followed by two conference championship games, and the UFL Championship Game on June 14, 2025.

Fans can visit TheUFL.com/tickets to learn more about each market’s season tickets, see all prices and benefits, and sign up for special information and content.

2 thoughts on “United Football League Launches Expansion Process for New Team Markets”

  1. First thing, get local owners for the city’s there in. Second the Rock need to bring his Big Head self to St Louis the city with the most and best fans. I am a season ticket holder.

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  2. As the difference in wealth deepens there have never been as many possible UFL owners as there are today. That stated the right approach for league expansion needs to take shape and I mean now. Where the league can they should try to use some of the trademarks the teams currently have as there are already fans associated with those teams. Sometimes there will be better opportunities and make sense to have a whole new brand. In the IFA, the league was formed and teams just joined similar to what the NFL did in its very early days. In regards to expansion the league should plan it, but also bend when great opportunities arise. I believe there should be a team in New Jersey and that team name should be the New Jersey Generals with the same colors, etc. I get it. I am a Generals fan. Just yesterday I traded 3 autograph cards for a Darius Victor auto. So even though the Generals don’t exist today I am still supporting their players and supporting Kavontae Turpin and will turn on the Cowboys to see how he is doing. I was a Generals seasons tickets holder and wish I can be now. The other day I looked at the Memphis tickets and thought how cool it would be to be able to pick out a seat and say these are going to be my seats like a child readying a list for Santa. Yes I am a Generals fan. I root for Luis Perez, Darius Victor, Kavontae Turpin. Hell I even root for Brock Miller. But I am honest enough to say there are some players that could not have competed in the UFL last year. I am able to put my own wants aside for the good of the league.
    New Jersey will support the New Jersey Generals. Honestly other than the Devils the Generals are New Jersey’s team. In the 1980s the Generals would easily get 35,000 fans each week. Although we had Hershel Walker, Brian Sipe and later Doug Flutie, fans also loved Sam Bowers, Maurice Carthon, Kent Hull, Freddie Gilbert and John Joyce. The Generals were New Jersey’s team and we loved them and would talk about them with my friends even if we weren’t the Stars. Even in the league’s last iteration of the Generals, there were quite of people that I knew that would watch the game even though they couldn’t see them in person and felt the league didn’t feel New Jersey was worth the investment. I would love to see Jon Bon Jovi, Bruce Springsteen, Derek Jeter, A-Rod or any number of businessmen that could see the beauty in bring the Generals back to New Jersey. Based on the way the UFL pays it’s players, I can see player’s payroll being about $3,000,000. This would include camp and the regular season games. I think New Jersey would bring in 20,000 fans per game @ an average ticket price of $30 for a $3,000,000 ticket revenue. I don’t know what stadium rental would go for, but hoping the owners can get SHI Stadium so the team would have room for growth, though Red Bull Arena or Princeton could also work. The thing Red Bull Arena would bring is the ability to get fans from North Jersey as well as South jersey, however it feel it would be too small a venue. I feel within a couple of years, if tickets remain reasonable, 30,000-40,000 fans might be going to these games. As a fan I hope you remain conscience of ticket costs as you do today. Many people would be able to pay the $50 per seat that the league charges today, but at $25 -$30 a family of four could come the game, but much less than going to Yankee stadium and travel more than half the distance. Remember we are expanding for the good of league, so you may want to accept the Franchise fee over a few years as the owners will already be footing the bill until the team takes hold. You can also help them with some management help or shared services, but through the years continue to share revenue from the team, not sales, revenue, but also the franchises will receive revenue from TV as each new market that comes with it will pick up additional TV ratings. I hope as the league grows it will stay true to its fans. Please do not let gambling dictate gameplay. Believe me, greed is going to be the one thing that ruins the NFL for fans like me. Let football remain beautiful. I believe that for half the people playing in the NFL their dream is to be rich. It makes sense. Billionaires and corporations make money so fast that you cannot even say hand over fist. It’s too fast for that. The UFL has been real football so far. You should truly be proud of the product. Most of the players in the UFL their dream is to lly play football on TV in front of their families and to be known by the fans. I was familiar at least half the players in the UFL last year. I cannot say the same for the NFL. UFL gameplay has gotten so good that I expect fans to soon wear players’ jerseys to the stadium and I am not talking a team jersey with a year on it like 23 or 24.
    Remember, if you build it they will come. You have built it and continue to improve it. It’s time to let the people in New Jersey see it first hand.

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