SI-FN by M Mitchell: UFL Provides Last Hope For Viability

[4th&long]

https://www.si.com/fannation/ufl/news/u ... y-xfl-usfl

>> A positive early sign of how the league's coverage can work in their favor was how the newly born UFL rolled out their league and team announcements. Both arrived during Sunday FOX NFL and ESPN's College Gameday programming.

The brass of the UFL wisely leveraged their networks to plant seeds for the new entity to two key audiences they are attempting to lure — NFL and college football fans.

Thus far, the USFL and XFL have carved out a respectable but what can be categorized as a niche audience. Only the most diehard football fans passionately follow these leagues. It's that and the fans who are invested in terms of their local markets. See the wildly successful St. Louis Battlehawks, who routinely draw strong viewership and attendance. <<

MM first article on SI-FN